About

DG Private Hire has been trading for over 40 years and is one of the longest established companies in the East Midlands. Run as a family business, we have grown from an initial 12 cars to over 750 vehicles, priding ourselves on customer care and reliability.

Having started the company from a Porta Cabin on a garage forecourt, the late Mr Don Greenwood (DG) and Mr Lance Hun moved the business to offices in the local area of Sherwood where we remained for over 30 years. Passing on the family run business, Mr Eric Atkinson further developed the company to become one of Nottingham’s leading firms before retiring, and the Javaid family made the acquisition of DG Cars in 2001. For the last 16 years Amjid Javaid together with his brothers and son have heavily invested in the company and seen the fleet grow to its present day size. In 2009 the main core of the business moved to its present day premises in Colwick, where a purpose designed call centre accommodating over 100 full and part-time staff was opened. The office in Sherwood remained open, as did the City Centre of Nottingham base — formerly the Fon a Car company, which was purchased in 2008. The management team including Mr Ian Pole, who started with the company in 1983, have over 80 years experience delivering customer service. This is backed up by a valued call centre team offering the highest level of service, whether a premier account customer or an occasional user.

The company also prides itself on environmental issues, having been awarded the ISO 14001 adding to the ISO 9001 which was achieved previously. As a company we will continue to focus on carbon issues and we target further reductions.

Since Amjid and family took over the business, sponsorship within the local community has seen the company name support various causes including NHS and Cancer Research, a local cricket league (Nottingham Alliance) and major sponsorship of Nottingham Racecourse. Other donations have been made to various charities and good causes.

Reliability and customer care has seen the company develop into Nottingham’s largest and most modern fleet of vehicles, using the most advanced booking and dispatch technology. Our future aim will be continued investment in training, technology, expansion and — more importantly — service to our valued customers.